>>
Offer unique items that supermarkets, Wal-Mart and malls just
can't offer, (like unusual peppers or heirloom tomatoes).
>>
Don't just decrease prices, rather, increase quality
and marketability of your goods. Make your products attractive.
Customers seek quality first, then price. Highlight what separates
you from the rest.
>>
Value-added: This means doing some
additional processing that increases the products raw worth to
the customer. One vendor said, "Garlic sells for $1 a bunch,
but sell it with dried herb flowers and 2 cayenne peppers and
it sells for $10!"
>>
Eye-catching: you have only about three seconds
to catch the customer's eye!
>>
Go vertical: stacking your goods may be better than a "U"
shape. Use tiers, steps, or shelves. Waterfall effect with produce--make
customers feel they are reveling in "abudanza" (Italian
for abundance).
>>
The BUY ZONE: Knees
to top of the head is the customer's main visual field.
>>
Wood is good for display--customers respond to natural materials.
>>
The public market is theater! Go wild on "set"
design: your display! The natural interaction with customers is
the "script:. Remember YOU are the star--act and look the
part. Consider a cool apron, farmer's hat, or even a costume,
whatever accentuates for you type of business. Wear a name-tag.
Engage the customer, educate and inform about your craft. They
love this, and cannot get it at Wal-Mart!
>>
Appeal to as many senses
as possible. Think color, music, fragrance, taste..the feel of
an apricot!
>>
Use tablecloths or coverings to add a bit more sophistication
to your display.
>>
Display in full containers. Rearrange
when containers appear scant.
>>
Signage: A business without a sign -- is a sign of "NO BUSINESS".
Put effort and thought into the best storefront signage possible.
>>
Clearly mark prices, special, other features. Customers generaolly
want to know: 1) what is it? (features) 2) what is it good for?
(benefits) and 3) How much does it cost?
>>
Treat every customer as if they are the most important person
on earth.
>>
Keep customers coming back! Ask what they want next time.
>>
Create your end-product right in the market! Spin pottery, weave,
arrange flowers, paint...Make the production part of the show
and the fun!
More info for Vendors
Help promote a collectibles show at the Public Market
email us
tel. 608-637-1912
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