We are the new home of the indoor season of
The Viroqua Farmer's Market!
FREE weekly guitar workshop
Saturday's 1:30pm - 2:00pm
Group Guitar One @ Greenman
Beginner's Guitar Lessons
Market TVStreaming Video by Ustream.TV
Optimo Cafe Coming Soon
The Historic Viroqua Public Market....
One of Wisconsin's only Ten Thousand Villages Fair Trade retail outlets!
Come by and browse our exciting collection of these items from around the globe.
purveyors of fine junque
now in the Viroqua Public Market!
The MOVE! is now...
performance venue, music school, banquet facility
Viroqua Public Market will be on Public Television!!
The acclaimed Wisconsin PBS news magazine "In Wisconsin" hosted by Patty Loew is shooting a full 30 minute segment on Sibby & Sibby's Organic Ice Cream, Organic Zone (our upcoming joint venture Ice Cream Parlor), and the Viroqua Public Market @ Main Street Station.
Now in the Viroqua Public Market!
funky, unique apparel for men and woman, accessories, handbags, tapestries, jewelry, gifts and more
Senator Russ Feingold visits!!
....and raves about Main Street Station!
Announcement to vendors....
We now offer affordable, no-hastle consignment!
As a limited-time offer approximately 3 feet in lighted display cases just $5 per month plus 25% commission.
Call the market for details.
Principle photography taking place for the documentary
Moves to Main Street Station!
New Public Market Business!
Black Border Games Magic Card Dealer
Framing For Friends
S a n d r a B e r g e r
Micro- Gallery & Henna
We had a joyous, celebratory day at the Public Market my family own and operate in Viroqua, Wisconsin... The first annual Great Grape Stomp! A wonderful crowd, dance, music and purple feet. Vernon County has historically been known for its Dairy and leaf tobacco. Now, with the decline in the leaf industry, many farmers are replacing tobacco fields with vineyards. How perfect.... substituting once vice for another. LOL. Clearly, wine, in moderation is a superior fruit to imbibe, compared to tobacco. The windswept hillsides of this magical region, as it tuns out, are ideal for nurturing many varietals. Who could have guessed.
This year, 2005, we have seen the first substantial harvest of grapes (which take many seasons to establish). By next year, our first wineries should have debut wine! Now, we don't aspire to be Napa Valley, but for our generally economically depressed area, even a modest success would be wildly beneficial.
Imagine the steamy hillsides, with whispers of native spirits, dew adorned glistening grapes, by late morning, blown dry by Mother Nature's breath... connoisseurs' cars fill lots, and their mouths empty small cups of their 1 ounce wickedness. A microcosm of enchantment, spirit, discovery and joy.
Now having outgrown the space at the market we are proud to announce the Kickapoo Coffee has a new bigger roasting location on Railroad Ave. the Telephone numbers remain the same. Way to go guys!!
from the archive: In other Public Market news... Kaleb's Coffee Roasters (formal name TBA) will debut in Suite D of the Viroqua Public Market November 1, 2005. Kaleb, a recent Madisonian, is himself a wine connoisseur... he will utilize his talented palate to produce, we anticipate, some of America's best finished coffee. Kaleb will work exclusively with fair-trade product, thus directly benefiting the individual grower families who supply the bean raw material. He will roast right in the market, and have a small coffee shop retail/sampling area in the front of his store. His coffees will be available throughout Southwest Wisconsin, and I would guess, maybe nationwide someday. Of course local business like the Viroqua Food Coop, and the eateries in our market will carry his fresh roasted bean.
One of the Market's missions is to be a showcase of local endevours... whether grown, created, enhanced... sold by the individual who was the creator. Coin exchanged for the goods thus is handed directly, immediately and near-exclusively to the entrepenur... why do we do this any other way?
Our American reality, sadly is often capitalism for the few... mega-corporations, controlled by the ultra-elite... our modern Roman plutocracy (rule by the rich). With public markets, the rest of us can derive some additional income from the grapes of our efforts, our own infinite imaginations. This is capitalism at its best.
NATIONAL PRESS: Viroqua and MSS featured in an Reader article!
Press on a Daytrip to Funky Viroqua and its Public Market: La Crosse Tribune 1/31/05
Letter to the Editor On recent Tsunami Fundraiser at MSS: click here
by the State of Wisconsin Main Street Program
The award ceremony reception was held at Main Street Station on April 22nd, 2004
attended by Lt. Governor Barbara Lawton. A fantastic affair!
Suites Available in the Market - Starting at $350/mo!
call for detail 608-637-1912
Featured past event.....
PAST SHOW: with Robert Smith - March 12th , 2005
Smashing performances and multiple standing ovations are what you can expect in this concert.
We’re excited to introduce you to this new grouping of outstanding talent from our own backyard. They come to us with a plethora of rich experience.
Robert Smith, a Chicago opera singer, will rock you off your seat and onto your feet applauding. I promise!
And the very talented Ridgetones Quartet will engage you with their old fashioned barbershop harmony.
produced by Malkah Music Network
Stupendous Show with a lively, all-ages crowd. Wine and conversation in La De Da at intermission.
Just a magical evening.
A wonderful and fanciful day of shopping
Vendors, art, food, wine, beer...
A night of beautiful gowns, exciting dance performances, and the
Café Accordion Orchestra from the Twin Cities.
A worldly and wonderful event - lots of money raised too!
March 4th, 2005
The Ramayana performed by the PRWS 5th Grade Class
East Indian Ethnic Dinner
All proceeds to Flame of Hope Foundation, inc. a locally run contributor to charity in Thailand
Nice Letter to the Editor in the Broadcaster: click here
Governor Jim Doyle visits Main Street Station - Oct 11, 2004!
VIROQUA: Early reports are favorable. The governor seemed to enjoy his visit and is very impressed with the public market initiative [a locally owned small business, proving other small merchants space to forge out their dream]. He found Joan elson's antique prints of the 1893 Colombian Fair in Chicago extremely fascinating (as did this scribe). The Governor just finished reading The Devil in the White City (a book describing the Fair's powerful effect) by Erik Larson, making the prints particularly mesmerizing. The works are on display in Suite C of the market.
The folks at MSS send a warm thank you to Governor Doyle for stopping by!
MORE PRESS: Main Street Station was discussed in the August edition of Conscious Choice Magazine, in an article about our beloved architect, Gregory Splinter (the article is at the bottom of the page). The piece is about Gregory's use of contemplative design in his architectural craft. This technique was used in the design of Main Street Station (click here to view the actual drawing). Contemplative design purposely mixes abstract, spiritual thinking with logical, left brain thought to arrive at a more balanced and complete creation. More info.
Chicago Tribune Article. Main Street Station was the featured example in an article about eLance.com, a online company who specializes in matching internet services with clients. We used the service to find www.eBam.net who designed our vendor scheduling system. See a reprint of the May 29, 2004 Chicago Tribune article here.
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