History

   

 

Visual History of the

Clark-Peterson Building

Viroqua, Wisconsin

The South Building (where Slippers and the market suites now sit) was built in 1912 by Charlie Clark to be his auto garage.  It was one of the first car dealerships in the State of Wisconsin.  The larger, north building was built in 1919.  In the Mid-60s Bob Peterson bought the building, running his successful business there until he moved to the north end of town around 2000.  The building was sold to the current owners in 2002. 

Planning and negotiation with tenants continued until Fall of 2003, when the actual historic rehab work began.  We opened the front doors (which arrived 36 hours before the opening and were hurriedly installed by Cox Builders with only moments to spare!) on April 17th, 2004 to amazed crowds.

The building is listed in the National Register of Historic Places

(currently as part of the Viroqua Downtown Historic District, and soon individually as well).

Our hope is that this interesting history continues for at least another 92 years...

 

Clark Automotive Building ca. 1920s

 

 

Gas Pump & Transom Windows
 

 


 

 

Clark Automotive Building ca. 1950s [Composite image]

 

 

 

 


 

 

2003, pre-rehab

 

 

Selected Before and After Images

The skylights were eventually covered over the years. Following sandblasting and reclaiming of skylights
   
Front Alleyway
The New Entrance into the Market!
   
Main Service Area under Demo Market Hall
   
Slippers Angled Wall Under Construction Slippers Finished

 

We selected a door configuration to be

reminiscent of old tri-fold auto doors,

while still functional for people.

 

The New Public Market, August 2004

 

 

 

 


On Contemplating a Public Market

QUICK GUIDE   

What is a Public Market?

More about the Driftless Region

 

traveler's Info

 

Lots of Phi in the building

 


 

Contact the Market

email us

 tel. 608-637-1912

 


 

More of Old Viroqua, Incorporated 1866

1913 - It is unknown if Trolley is Authentic
Main Street, looking North
Main Street, looking South

 

 

Other Noteworthy Events During the Birth of MSS

1912 RMS Titanic Sinks
1919

WWI ends with the Treaty of Versailles
The 1st Waldorf school opens

Prohibition enacted

1920 Women given the right to vote

 

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Who did this? 

The People of Main Street Station

 

Principles that Guide